BBA Update: Housemates on A Noble Cause

The ONE Campaign and AfricaMagic today announced the launch of their collaboration on Big Brother Africa: The Chase, Charity Week to commemorate the 50th Anniversary of the African Union (AU).

The Charity Week, which will run from 5-9th of August, focuses on highlighting important and relevant social causes on the continent.

Now in its 8th season, the Big Brother Africa television reality show is working with ONE for the second year running to engage the show’s audience to help end extreme poverty in Africa.  During this year’s Charity Week, housemates will undertake a series of tasks centered on educating viewers about the most pressing poverty issues facing the continent while highlighting possible solutions.

Major attractions during the week, will include the entrance into the Big Brother House of Nigerian and Pan-African Hip Hop sensation, Ice Prince, who will engage with housemates on the topic of extreme poverty and the role of the AU in helping end extreme poverty on the continent.

During the week, Big Brother, popularly known to housemates as ‘Biggie’ will not only have housemates discuss issues relating to extreme poverty but to also experience instances of extreme poverty, with a different theme each day. Among other topics, Housemates will highlight how lack of certain basic essentials like energy, food and poor access to health facilities contributes to extreme poverty.

Additionally, each housemate will be required to choose a poverty issue close to their hearts on which they will do a short video message calling on the AU to do more to address the problem.  Viewers will then vote on the best video.

It will be remembered that Prezzo was appointed a ONE ambassador thanks to his efforts in the house.