5 Reasons Why SportPesa Has Gotten It Right To Become The Most Powerful Brand To Ever Come Out Of Kenya That’s Now Dominating Global Markets

Apart from sponsoring local football league, SportPesa has also inked a deal with Arsenal among other EPL teams. But why has this Kenyan betting company become a global successful success story??

If you are travelling from Nairobi to Kericho you will see a SportPesa boards by the road side welcoming you to every single center along Nairobi-Kericho road; a sign that SportPesa is deeply rooted in Kenya as the ultimate brand.

But why is SportPesa such a dominant force?

1. SportPesa sponsors all the major sports in Kenya

Talk of Kenya Premier League and various grassroots soccer leagues, Kenya Rugby Union, Boxing Federation etc, then SportPesa’s support is conspicuous.

The Kenyan betting company is sponsoring and offering other forms of support to sports in Kenya. When fans sit in stadia all they see are banners and jerseys with SportPesa’s name. And this has helped SportPesa become a well recognized brand.

2. SportPesa sponsors and has deals with global brand like Arsenal

SportPesa is giving young people opportunities to prosper in sports by investing in partnership with Arsenal football club which offers training camps for coaches and other stakeholders, offered by some of the best professionals in the industry.

SportPesa is also sponsoring Hull City which means for the first time ever, a Kenyan brand will be on a jersey of a team playing in the world’s most watched football league, English Football League(EPL ).

SportPesa’s deal with Victor Wanyama’s former club, Southampton FC, will see the English club supporting the development of young football players in Kenya by sending football development and support staff to the African nation tournament, with young Kenyan players visiting Southampton FC’s the Staplewood Campus to experience the demands of football development at a Premier League club.

3. SportPesa is thirsty for global expansion

Like mentioned earlier, English Premier League (EPL) is the MOST watched football league in the world.

SportPesa’s ingress into EPL has position the betting company to transform from Africa’s number one sports betting platform to a global betting company.

In venturing into global sports market, SportPesa has triggered the support for sports domestically and internationally from other corporate bodies.

4. SportPesa directors have chosen to reinvest their profits and dividends in sports

SportPesa directors being a private company could have choose to invest their profits and dividends in any other industry but instead they have directed a huge amount of their revenue to building the Kenyan sports with initiatives like #JengaGame and sponsorship bigger than any other corporate has ever done.

5. SportPesa operates within the legal parameters of the law

SportPesa is not like the infamous Pyramid scheme that crumbled taking with it money from Kenyans.

Kenyans trust SportPesa because it is a private company that has been registered by revenant government bodies and which operates within the law.