Nairobi Auditions For Nokia’s ‘Don’t Break the Beat’ Rappers Competition Announced

Nokia have announced that the first round of auditions for the “Don’t Break the Beat” competition will be on the 14th of July 2012 at the Nairobi National Museum from 9.00am to 5.00pm.

This campaign, linked to the Nokia Asha range of mobile phones, centres on an East African wide search to find the definitive rapper, also known as a “cypher”, amongst the youth.

This will give the aspiring rappers the opportunity to impress the judges afterwhich the successful contestants will go on to battle it out at club nights and national finals, competing with rappers from across East Africa for a mind boggling Kshs. 250,000 cash prize as well as a brand New Nokia Asha mobile phone.

“The youth in East Africa are all about self-expression and music is an important part of our culture,” says Angela Githuthu, Marketing Activation Manager for Nokia East Africa. “The Nokia Asha range of mobile phones is designed specifically for these vibrant, young consumers, offering freedom of choice across the range which now offers two new models – the Nokia Asha 202 and Nokia Asha 305. We are bringing these devices to market through the Don’t Break the Beat campaign which marries the youth’s desire for individuality expressed through music, and the wish to have phones that are socially connected and super cool.”

Set to be hosted by Capital FM and Channel O’s Joey Muthengi, the panel of judges set to pick out East Africa’s finest in the competition includes Kenyan rapper Nazizi, Point Blank Evumbi, Eric Musyoka, P-Unit’s Frasha and established DJ Joe Mfalme.

Nokia have said the votes of these judges carry 70% weight in the final judging, while the other 30% will be from the consumers, with voting open at each round on the You Tube channel so everyone gets the opportunity to support their favourite!

For more information about the competition, you can visit: http://dontbreakthebeat.mobi/