After Going Broke And Being Peanuts By MCSK, This Is Elani’s New Strategy, Will It Work?

They made news when they spoke about their tribulations under MCSK. Trending under #ElaniSpeaks, the band started what was more like an avalanche of protests and confessions from artists as different ones came through narrating their ordeal and at least the public became aware.

Well, the band is truly back this time musically. They have what promises to be a major collaboration akin that of Akothee and Diamond Platinumz.  They have teamed up with the legendary Jose Chameleone to bring you their new hit ‘My Darling’. 

Having gone broke once, they seem to have learnt from their past and this time they are determined to earn from their music. Their new song is only available upon purchase for 30/- only. They have the teaser out.

This is quite a bold move on their part given that it is quite a new one in a market that is known to be stingy even to listen to what is available freely. It will also be a challenge to the millions that cannot get to even hear the teaser or have to hear the full song before they make a purchase. The biggest challenge however lies in protecting the song from piracy once it has reached the masses.

The enthusiasm from their fans on their social pages is quite encouraging although many of those who have tried accessing the song through the code provided are experiencing problems and the USSD code also seems to be working on Safaricom lines only. Such initial technical difficulties in this part of the world can be quite a discouraging aspect to the end user.

The group seems excited with the move and talk of experiencing a lot of traffic. Success sure belongs to the bold and only time will tell if this was the right move. Here is the trailer;