INTERVIEW: Columnist & Editor Carol Odero Talks to Redd’s About Kenyan Fashion

Redd’s Kenya recently launched a new variant to their portfolio, Redd’s Vodka Lemon. They also sponsored the recently concluded Kenya Fashion week, where they interviewed noted fashion journalist, Carol Odero. Read it below.

REDD’S Kenya: Who is Carol Odero?

Carol Odero: I’m Carol Odero, editor DRUM magazine for the past two and a half years, and fashion and beauty journalist and columnist for Sunday Nation Lifestyle for well over six years. My job, each day, aspires to direct people to embrace not just fashion, but style. To find and define themselves with every aspect of their life, and to celebrate that, and enjoy it.

REDD’S Kenya: Any quote you live by?

Carol Odero: Every day is a Sunday, best day.

REDD’S Kenya: Your take on Fashion in Kenya

Carol Odero: I’ve seen Kenyan fashion grow immensely in less than a decade. It has moved from a lull into something so vibrant and colourful, there now exist opportunities that there never were before. 10 years ago, you couldn’t tell anyone you were a stylist with a straight face. Now newspapers, TV, print, radio and even online publications have stylists. Fashion blogging has emerged, and there are people who make a living out of it. We are celebrating up and coming designers, and fashion is not just about glamour anymore. It is becoming a business. I do wish we pushed the envelope more, harder, further. We are timid with our choices and that not only slows down the growth of the industry, it deprives us the ability to define what exactly Kenyan fashion should be.

REDD’S Kenya: Your career tips?

Carol Odero: I hate to be cliché, but I am a firm believer in following your bliss. I never expected fashion to be such a key part of my life. It was something I enjoyed, and style informed everything I did. Now, it is what, and who, I am most identified as! Your ‘hobby’ or interests can turn the axis of your life on its head.

Redd’s Vodka Lemon is a premium, iconic and first-class ready to drink beverage for confident and extroverted individuals. The launch of the new product into the Kenyan market came from the need to provide variety to the consumers and promote growth in the industry.