Avril Waters Down Claims By The Likes Of Elani, P Unit And Other Artists That They Were ‘Conned’ By MCSK

Apparently MSCK didn’t con any artist, according to Avril. She broke down the figures to convince doubting Thomases that artists receive their rightful royalties.

“100% of broadcast royalties are paid to the artists by MCSK. However artists don’t know that for you to maximize on royalty collections, your works must be played by a paying station. Secondly as per MCSK tariffs, broadcasters are supposed to submit a percentage of their broadcast royalties from advertising to MCSK and this would have beefed up the royalties to the artists.” Avril explained in bit.

She says the total collection from broadcasters could result to a max of about 30 million which when divided by the number of artists registered by MCSK (10,000) leaves Kes 3,000 per artist.

“3,000 shillings can barely afford a recording. Remember, MCSK distribution runs from July to June of the following year. Which also determines how much airplay will be considered for a distribution. E. G. If an artist releases a song in May and the close of the year is in June. The amount of airplay that will be considered is only for two months for the broadcast royalties in that distribution year. The rest will be paid the following distribution year. That is why an artist will say that their song has been receiving airplay but they only received very little in that year.” Added Avril.

The sultry song bird urged artists to join forces and fight the middlemen in Skiza deal and broadcasters who weren’t paying revenues to MSCK instead of spewing tantrums to the music body.

“It is sad at this age and time when I see some artists fighting MCSK when the facts clearly show that they should be joining hands to fight middlemen in the Skiza Deal, broadcasters that are not paying, adoption of percentage pegged tariffs on broadcasters as per their audited accounts in paying royalties to MCSK, public sensitization on why paying royalties is good citizenship rather than being coerced by use of police for them to pay for Music usage.”