Larry Madowo Cites The Case Of Sauti Sol’s Raunchy Video To Dissuade CA From Banning Adult Only Content From TV And Radio

In six month time, most popular TV and radio programs will either be shut or airing totally different content in watershed period. Larry Madowo has shared his two cents’ worth regarding the same!

A few days ago, the Communications Authority of Kenya (CA) announced punitive measures for the media in a bid to ‘shield’ underage from hot adult content overflowing on TVs and radios.

Also Read: CA Deals A Big Blow To The Most Popular Radio Shows Including The Famous Maina Kageni’s Breakfast Show

Larry Madowo argues CA’s punitive measures will not solve any problem but rather act as fuel for an already raging inferno.

“ It appears the top dogs there have only a basic understanding of the Internet and have, therefore, never heard of the Streisand Effect. If they did, they would Google it but because they don’t, I’ll break it down for them: if you try to censor or restrict a piece of information, it has the unintended consequence of becoming even more available.” Wrote Larry in part.

The NTV anchor argues that instead of CA banning the media from airing content not fit for certain audience, they should have encouraged the media to self regulate.

Larry cited the case of Sauti Sol’s steamy ‘Nishike’ video which media house banned on their own without the government’s directive.

“Many TV stations are already vigilant in this respect and did not air Sauti Sol’s “Nishike”. They didn’t need to, but it still got 1.6 million views on YouTube.”

All in all, what Larry is stressing is that banning doesn’t help if people have thirst for the content that the government is trying to prevent them from accessing.

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Martin Oduor

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