Interview: The Guy Behind the Faiba Adverts Explains How He Made Them

KenyanPoet interviewed the makers of the Faiba adverts, Fatboy Animation’s Michael Muthiga. In the interview, he explains how he conceptualized the ads that became a hit last year.

“I had the idea for this kind of animation, mainly the first advert episode a couple of years ago. They were all stuck in my head and all this time I was just practicing and trying to get my animation skills working right. Thank God at the right time I came across the chairman of Jamii Telkom, a very innovative guy and he asked me to make something in 3-D animation for him. So I went back to these ideas that I’d had all along and created them. Best client we have ever had due to the freedom of creativity that he allowed us.”

He also explains the challenges he faced coming up with the Faiba TVCs and other animations in general:

“Well, the main challenge is to come up with a good idea of a story as this has to be better than the previous one. At least we try. And well in the production theres always something new popping up that I dont know how to do. Like hair or clothes or wet hair, and I have to dig up some reasearch and come up with a solution quickly and meet the deadlines still. Then of course theres the kenya power blackouts which I think is a challenge for everyone else as well. It’s like they know when the deadline is, thats when there’s a power cut.”
[KenyanPoet]