Video: The Making of Safaricom’s Million-Dollar TV Ad

Kenya’s leading mobile network operator, Safaricom, does not rehearse when it comes to advertising; the telecom goes all out on spending. In 2008, Safaricom produced an awe inspiring TV ad, ‘Niko Na Safaricom’ that blew many away.

Fast forward to 2013, Safaricom again churned out another TV commercial, ‘Naweza Na Safaricom’ for its CSR (Corporate Social Responsibilty) program. Like in the first ad, Safaricom seems to have instructed its creative team to go out of its way to produce the best TV ad; and the result was breathtaking.

But just what went into putting it together? The making of the TVC saw the use of planes and three helicopters, similar to the previous TVC, an extensive cast, three helicopters and one of the best camera team in the world.

The new TV commercial was shot over picturesque scenery around Kenya, including farmland in Narumoro, Lake Michaelson on Mt. Kenya, Faza Island in Lamu and Congo Mosque along Diani Beach. This brings a familiar feel to the TV commercial (TVC) of the previous campaign,  “Niko na Safaricom”.

CEO, Bob Collymore however says the new TVC was cheaper than the previous, though he wouldn’t reveal the cost of the two commercials. The new campaign is expected to last for about two years, based on the way it resonates with customers.

Here’s how ‘Naweza Na Safaricom’ was made;

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