Samsung launches its Curved Ultra High Definition LED TV in Kenya

Samsung Electronics East Africa has sought to improve the viewing experience of Kenyans with the launch of the new 2014 Ultra High Definition (UHD) LED TV lineup that includes the world’s first Curved UHD TV range.

Samsung’s Vice President for East and Central Africa, Mr. Robert Ngeru, says the new range builds on Samsung’s commitment to innovation in television technology and showcases its advancements in product design by offering Kenyans a stunning, immersive viewing experience.

“Everything looks more realistic and eye-pleasing on this screen The unmatched resolution allows viewing of 4K picture quality and vivid natural colours. Samsung’s Auto Depth Enhancer technology brings the impressive picture quality to life,” he adds.

The ultra-clear 4K display is 4 times the resolution of full HD TVs, delivering detailed and sharp pictures. The Samsung up-scaling technology process converts low resolution content to 4K level picture quality through detection, noise reduction, up-scaling and enhancement.

The TV has a three-dimensional effect that is aesthetically beautiful at any angle. The curved design provides a bold new cinematic experience for the home users, with a curvature of 4200 radius (4200r). The surround view by the curved screen gives a wider field of view, leading to a panorama effect. The concave curve of the screen fits the shape of the human eye for optimized comfort. Every part of the curved screen has uniform distance from the user, thus offering a uniformed viewing experience while minimizing image distortion on each side of the screen area, which results in the ultimate immersive viewing experience.

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Samsung Electronics are the first in the industry to manufacture the curved UHD LED TV. The new model’s capabilities are bolstered by a range of cutting-edge features and applications that enable viewers to get the most out of the UHD experience.

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