Why You Should Think Of Starting Off Your Radio Career At Media Stream

One Fm is a radio station which has curved out a niche for itself as the only station that plays local, urban music. That basically means that they play Kenyan and African music but I have been noting of late that they play more Naija music. Not that I am complaining, I am just wondering whether there is so serious a lack of quality Kenyan music.

But away from that, please allow me to clarify that I am in no way shape or form associated with One FM or Hits FM, it’s sister company. What exactly is Hits Fm you ask? Well, it’s a station that plays non stop music, non stop hits. And they actually do play the kind of music that will keep a YoloSwagger generation member very entertained.

Now to clarify; exactly what is Media Stream? Well, it is the parent company of both. And so with that, allow me to get into why it is the best place to kiskstart your career:

Well, for those of you not in the know, Media Stream operates on an almost parallel model to Independent recording Labels in America. They are for upstarts, both One Fm and Hits Fm are for upstarts. Be very worried if you end up being called back to them once you have already launched your career. A little like DNG actually. You end up being a big fish in a small pond and you tend to lose touch with reality.

Media Stream has a small audience -something that is actually a blessing in disguise if properly discerned. Here’s why, you have an audience that will be rabidly loyal once you connect with them but still, it’s small enough for you to make a few mistake here and there as you learn the ropes.
Still on this point, the small audience keeps you hungry. You are constantly hungry for more.

Media Stream is the sort of place that is too small for any constraining bureaucracy. You’re free to structure your show as you see fit.

And the people that this company has helped launch are actually surprisingly many. From Miss Mandy to Leah Mutimba to Adelle to DJ Wesley. The list goes on and on.